Optimisation of User Experience on Removal Company’s Website Improves Online Conversion Rate

We recommended that an existing PPC client underwent a website redesign and launched an SEO campaign to tackle declining organic rankings. They were in need of a responsive website design that would perform well across all devices, especially mobile which had seen its share of website visitors grow by more than 200% year-on-year, and improved visibility for local geo-targeted search terms.

About the Client

  • A family-run Removals & Storage company covering Hertfordshire Cambridgeshire & Essex.
  • Domestic residential and office moves.

Goals

  • Improve user experience.
  • Increase online quote requests.
  • Become less reliant on PPC activity due to fierce competition driving up CPCs.

Approach

  • Made the site more conversion-friendly by streamlining touch points, improving call-to-actions and introducing trust signals.
  • Optimised for local search by targeting location-specific keywords.
  • Mobile first design: made the site fully responsive.

Here are the improvements we found in the account based on the work we did.

Data: Google Analytics – Organic traffic – month 1 to 3 vs. previous period