Optimisation of User Experience on Removal Company’s Website Improves Online Conversion Rate
We recommended that an existing PPC client underwent a website redesign and launched an SEO campaign to tackle declining organic rankings. They were in need of a responsive website design that would perform well across all devices, especially mobile which had seen its share of website visitors grow by more than 200% year-on-year, and improved visibility for local geo-targeted search terms.
About the Client
- A family-run Removals & Storage company covering Hertfordshire Cambridgeshire & Essex.
- Domestic residential and office moves.
- Improve user experience.
- Increase online quote requests.
- Become less reliant on PPC activity due to fierce competition driving up CPCs.
- Made the site more conversion-friendly by streamlining touch points, improving call-to-actions and introducing trust signals.
- Optimised for local search by targeting location-specific keywords.
- Mobile first design: made the site fully responsive.
Here are the improvements we found in the account based on the work we did.